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AWSConverts

Development

Your next competitive advantage. Built.

We design and develop websites, SaaS platforms and business software around the way your company works, and where it wants to go.

Discuss your projectExplore our work

Shown: Meridian, a concept CRM built to show how we design working software. Not a client engagement.

Selected work

Three concept projects that show how we think about a product: what the business needs to see, how the people using it get through a day, and how the data holds together underneath. Each is built as a working interface, not a mockup, and is labelled as a concept so there is no confusion about client engagements.

Concept project

Meridian, a sales CRM

Pipelines, customer records and reporting for a B2B sales team

The business problem

Deals lived in a shared spreadsheet and three inboxes. Nobody could say what would close this quarter without a Friday afternoon of phone calls.

Scope

Multi-pipeline board, account and contact records with timeline, weighted forecasting, saved views, email and calendar sync, and a reporting layer sales leadership can read on a phone.

What it does well

Every deal card carries its next step and days in stage, so stalled work is visible without a report. The forecast is built from the same records the reps use, not a separate sheet.

Concept project

Cadence, a social content platform

Scheduling, client approvals and analytics for a content agency

The business problem

An agency running short-form content for a dozen clients was approving posts over WhatsApp and reporting from four separate platform dashboards.

Scope

Per-client calendars, a review queue with comments and version history, multi-platform scheduling, and a weekly analytics view that compares channels on the same terms.

What it does well

Approval is a state on the post, not a message thread. Clients see exactly what will go out, when, and can send it back with a note in one click.

Concept project

Harbor, a SaaS operations platform

Onboarding, billing and role-based dashboards for a subscription business

The business problem

A growing subscription company tracked customer onboarding in one tool, invoices in another and permissions in a wiki page. Finance and account managers saw different truths.

Scope

Account lifecycle from trial to live, plan and seat billing with invoice history, role-based views for admins, account managers and finance, and a full audit log.

What it does well

One record per account feeds every role’s dashboard, so an overdue invoice and a stalled onboarding show up in the same place for the people who can act on them.

Services

Five areas of work. Most projects draw on two or three of them; the first conversation is where we work out which.

Websites & Commerce
  • Custom website development
  • Conversion-focused landing pages
  • Ecommerce platforms
  • Headless websites
Your website is where most buyers decide whether to take you seriously. We build sites that load fast, read clearly on any device, and are structured so the right visitors take the next step. For commerce, that means checkout, catalogue and fulfilment that behave under real traffic.
SaaS & Digital Products
  • MVP development
  • Multi-tenant SaaS platforms
  • Customer portals
  • Subscription systems
  • Web applications
A product has to be usable on day one and still sound on year three. We build the first version to learn from, with the account model, billing and permissions designed so the platform can take on more customers without a rewrite.
Business Software
  • Custom CRM systems
  • ERP solutions
  • Internal tools
  • Operations dashboards
  • Booking platforms
  • Workflow automation
Off-the-shelf software makes you work its way. Custom software works yours. We replace the spreadsheets, re-keyed data and manual hand-offs with systems that match how your team already operates, then remove the steps that no longer need a person.
Integrations & AI
  • Third-party API integrations
  • Connected business systems
  • Practical AI features
Most operational pain is data living in two places. We connect your accounting, CRM, payments, logistics and communication tools so information moves on its own. Where AI genuinely helps, such as sorting inbound requests, drafting first replies or extracting data from documents, we add it to solve that one problem well.
Product Design & Support
  • Product strategy
  • UX/UI design
  • Software modernisation
  • Maintenance
  • Ongoing development
Before building, we work out what is worth building. After launch, we keep the software current, secure and moving with your business. Older systems can be modernised in stages rather than replaced in one risky cut-over.

Why AWSConverts

No claims about being the best. Just the way we work, so you can judge whether it fits how you work.

Discovery that produces decisions
We start by understanding how your business actually runs: who does what, where the friction is, and what has to be true for the project to count as a success. The output is a written scope you can hold us to, not a slide deck.
Design people can use without training
Interfaces are designed around the tasks your staff and customers repeat every day. We prototype the important screens early and test them with the people who will use them before anything is built in earnest.
Code your next developer will thank us for
We build with well-supported frameworks, write tests where failures would cost you money, and document the decisions. You own the repository and can hand it to anyone.
Communication you do not have to chase
You will know what is being worked on, what is finished and what is blocked, in plain language, on a schedule agreed at the start. Surprises are a sign something has gone wrong, so we work to avoid them.
Delivery in stages you can see
Work is released in working increments, each one reviewable in a real environment. You see progress as software, not as a percentage in a status report.

How projects move forward

Four stages. Each one ends with something you can open, read or use.

  1. Discover

    Workshops with the people who run the process today. Review of existing systems and data. Definition of what the first release must do.

    You receive
    • A written scope with priorities
    • A map of the systems involved
    • A plan with stages and a proposed timeline

  2. Design

    Information architecture, user flows and interface design for the core screens, tested with real users where the stakes justify it.

    You receive
    • Clickable prototype of the key journeys
    • Design system for the product
    • Technical architecture and data model

  3. Build

    Development in short cycles, each ending with working software on a staging environment you can open and use.

    You receive
    • Regular working releases to review
    • Integrations connected and tested against live systems
    • Documentation as the product grows

  4. Launch & Improve

    Controlled release with data migration, training and a monitoring period. Then a cadence of improvements based on how the product is actually used.

    You receive
    • Production deployment and handover
    • Training material for your team
    • An improvement backlog and a support arrangement that suits you

Engagement options

Three ways to work together. Pricing and timelines depend on scope, and we set both out in writing after discovery.

Focused project build

Good fit for

A defined piece of work with a clear finish line: a new website, a customer portal, an internal tool, a CMS migration.

How it runs

Fixed scope agreed in discovery, delivered in stages with review points. Best when you know what you need and want it done properly.

MVP to launch

Good fit for

A new product or SaaS platform that needs a first version in front of real users, and a path from there to a platform that scales.

How it runs

We shape the smallest release that proves the idea, build it on foundations that will not need replacing, and stay on for the releases that follow.

Ongoing product support

Good fit for

Software that is live and important to the business, with a steady flow of improvements, integrations and maintenance.

How it runs

A standing arrangement with a monthly rhythm: a prioritised backlog, planned releases, security updates and a team that already knows your system.

About

AWSConverts is a software development and digital product company. We build the systems companies run on, and the websites and products they grow with.

The work sits between two disciplines that are usually kept apart: understanding how a business makes money and loses time, and the craft of building software that is pleasant to use and sound underneath. We care about both. A beautiful interface on top of a fragile data model helps nobody, and neither does a robust system that staff avoid.

We work with founders launching a product, operators replacing the spreadsheet that has quietly become critical, and marketing teams who need a website that earns its keep. Our content practice, run through SADN, produces the short-form video and launch content that goes with a product, using the same tooling we build for clients.

We are not affiliated with Amazon Web Services. The name is ours.

Questions we are usually asked

Practical answers. Anything specific to your project is covered in the first conversation.

How big or small can a project be?

Anything from a landing page for a single campaign to a multi-tenant platform. What matters is that the scope is clear. If you are not sure what you need yet, discovery is designed to work that out with you before either side commits to a build.

We already have systems. Do we have to replace them?

Usually not. Most projects connect to what you already run, such as accounting, CRM, payments or booking tools, and replace only the parts that are holding you back. Where a full replacement makes sense, we plan the migration in stages so the business keeps operating.

How do we work together during the project?

You will have a named point of contact, a shared place to see progress, and a regular check-in on a schedule we agree at the start. Decisions that affect scope or timeline are raised in writing so nothing is lost in a call.

Can our team edit content without a developer?

Yes. Websites and content products are built on a content management system your team can use to publish pages, posts and media. We set up roles so the right people can edit, review or approve, and we show your team how it works before launch.

What about integrations with our other tools?

Integrations are part of most builds. We work with documented APIs first and discuss the practical limits of each service with you early, since some tools restrict what can be automated. Where a platform has no API, we will tell you rather than promise a workaround.

Who owns the code and the design?

The intent is that you own what you pay for: source code, designs and the accounts it runs on. The specifics, including any third-party licences or open-source components, are set out in the agreement for each project so there is no ambiguity later.

What happens after launch?

Every launch includes a handover and a period of monitoring. Beyond that you can choose ongoing support, where we maintain and improve the product on a monthly rhythm, or take the code in-house. Either way you are not locked in.

Tell us what you’re building.

A few lines is enough to start. We read every message, reply with questions rather than a quote, and will say plainly if we are not the right fit.

A range helps us suggest the right shape of engagement. It is not a commitment.

Links to existing systems or documents are welcome.

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